I don't understand Pepsi's ad

So Pepsi had an ad on that crazy Beserc Herks site and I thought to myself I like pepsi, what are you guys upto now.....

Go ahead, this is where it lead me.

This clusterfuck of a webpage is supposed to have information on it I think, but I tried to filter by city and it prompted me to subscribe to facebook, twitter or some archaic thing called E-Mail.  I couldn't figure it out, so way to go Pepsi, money well spent on that shitty ad campaign.