Document your Shilling

Gizmodo recently blogged about amazon MP3 store and ditching iTunes.  The article itself made me smile because I dislike iTunes and Apple in general, but I was very disappointed to see that they chose to link to amazon using their associate code, and it had a broken link.  Nice fail on embedding your Affiliate account in the Selling 1500 albums link.  You should disclose that you are an amazon affiliate as failure to do so runs afoul of the FTC word of mouth advertising staff opinion.  Failure to do so actually open up Amazon for FTC action, and your company as well.

Also its generally considered to be good manners to let people know you are shilling.

http://www.washingtonpost.com/wp-dyn/content/article/2006/12/11/AR2006121101389.html?nav=rss_technology

http://www.ftc.gov/os/closings/staff/061211staffopiniontocommercialalert.pdf

Hell I even have started notifying that I am an Amazon Associate