Wonder why Club Live pulled their prizes

Until recently have been playing Club Live, the prizes where good and I like word games. It looks like the slump may be affecting the "lets buy market share with prizes that are too good for the dumb games these schmucks are playing" train may be over. The current top prizes are t-shirts and hats, even the Frequent Flier miles have been removed. I wonder how long until this division gets the chop? It really makes me wish that Microsoft would have a community page for this, the desperate ones online make it hard to find actual information from the company. I am torn, because I like to play the games, but I hate to waste the effort for crappy prizes.